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Dallas royalty. Twenty years independent, 500,000+ units moved, and a new run of records in hand.
Fast facts
20+
Years independent
Since the early 2000s
30+
Albums released
Including 16 Eat Greedy volumes
500K+
Units sold independently
Hand to hand, then digital
600+
Songs in the catalog
Two decades of work
- Artist name
- Don Chief
- Formerly
- Big Chief (same artist, both names carry catalog)
- Label
- Eat Greedy Music Group (independent)
- Hometown
- West Dallas, Texas
- Genre
- Southern rap, Dirty South, street rap
- Signature record
- Triple D Anthem (2011) with Dorrough Music & Bay Bay
- Charting
- The Return of Chief Lucas — Billboard rap chart, 2016
- Latest
- Nights Like This (2026), produced by Brian Keith
- Production
- A longtime circle of collaborators, Brian Keith among them
- Booking
- info@eatgreedymg.com
Approved bio
Don Chief, formerly known as Big Chief, is a rapper from West Dallas, Texas and the founder of Eat Greedy Music Group. Over twenty years independent he has released more than 30 albums, including 16 volumes of the Eat Greedy series, moved 500,000+ units with no major label, and charted on Billboard with The Return of Chief Lucas. His 2011 record Triple D Anthem remains one of the defining Dallas city anthems. He is back in motion in 2026 with a new run of records cut with the producers who shaped his sound from the beginning.
Music
Listen & watch
Selected collaborations: Lil’ Keke · Slim Thug · Bobby V · Dorrough Music · Jim Jones · Chamillionaire · Yo Gotti · Rick Ross · Nate Dogg · Mr. Pookie · Big Pokey · Z-Ro
Coverage
What's been written
-
The Voice of the Triple D Anthem — Don Chief Opens Up About 20+ Years in the Rap Game
“His unmistakable voice on the iconic “Triple D Anthem” remains one of the defining sounds of Dallas hip-hop.”
Read it → -
Meet Texas Hip Hop Legend Don Chief
“Over the next 15 plus years, Don Chief would release over 30 albums and 16 Volumes of his now classic “Eat Greedy” album series.”
Read it → -
Don Chief — Biography & Discography
“Before long, Chief’s singles were charting on Billboard bringing him national exposure.”
Read it → -
Don Chief — Artist Page
“By 2016 he’d begun to record as Don Chief, delivering The Return of Chief Lucas.”
Read it →
Contact
Book it.
Shows, features, interviews, brand work and distribution conversations.